The girl effect
The Girl Effect is a movement driven by girl champions around the globe. The Nike Foundation created the Girl Effect with critical financial and intellectual contributions by the NoVo Foundation and Nike Inc. and in collaboration with key partners such as the United Nations Foundation and the Coalition for Adolescent Girls.
It is devoted to the idea that the empowerment of girls is the key to significant social and economic change in developing countries. When a girl has the right tools in place, a chance to use her voice and systems set up to work for her, she will transform the lives of everyone around her. Studies show that when you improve a girl’s life, you improve the lives of her brothers, sisters, parents, and beyond.
The Girl Effect is about encouraging people around the world to use their voices, talents, and communities to help girls help themselves—and, as a result, everybody else. It’s about providing the tools and the network needed to spread the word about what girls can do.
This is a story about what happens to a girl who lives in poverty and it is shocking, but this story also shows how everything can be changes. Beautifully designed motion graphics movie, a great example and really inspiring.