A Gusto – Decorative Food Fileteado

A Gusto is a project that “highlights the innate flow of fileteado together with decorative letting design and an organic interpretation of food ingredients.

Fileteado is the Argentinian type of artistic drawing which is characterized with stylised lines and flowered swirling plants commonly used in Buenos Aires. This type of drawing is usually used to decorate different types of objects such as taxis, lorries, buses and signs. Filetes (fileteado lines) are the coloured ornaments which are usually combined with poetic phrases and sayings (mostly emotional and humorous). The filetes are part of the culture of the inhabitants of Buenos Aires and were initially simple vivid ornaments that became one of the emblematic forms of art in the Argentinian city.

The main formal features are described as: use of vivid and lively colours, high degree of stylisation, shading and highlighting to create the illusion of depth, use of Gothic font style or highly detailed letters, perfect use of available space, obsessive use of symmetry, symbolic conceptualization of images and framing of the composition once the artistic drawing is done.

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A Gusto is project created by Panco Sassano (Graphic Designer/Illustrator), Anna Keville Joyce (Food Stylist/Illustrator), and Agustín Nieto (Photographer). They teamed up to created a new art and design project that incorporates food design, various techniques of typography and fileteado. A Gusto is a project that ” highlights the innate flow of fileteado together with decorative letting design and an organic interpretation of food ingredients. The food elements utilized to create the project include: sushi rice, cherry tomatoes, pumpkin seeds, beans, lentils purple cabbage, fenugreek, peach purée, corn kernels, Himalayan salt, paprika, polenta, and achiote seeds.”

Related post:  Postcards from ordinary people

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More info about the project at Behance.

 

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