Alo Stockfish – Branding & Visual Identity

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Kind is a studio which is founded in Norway and consists of talented diverse group of strong individuals who are dedicated to creating unique identities and presence for their clients.
They believe that a good brand have to be unique and it should move you by rising emotions. A brand that stands from the crowd and communicates with the audience. A brand which will never leave anyone indifferent or neutral and will tell a story.

Their latest project is for Alo – a fresh modern company which enters the traditional seafood market.

The name itself is derived from an old Norwegian expression “Alo” which is the noise created by fishermen and seagulls. The company wants to revive and refresh the old traditions of Norwegian seafood processing. Alo’s products reflect the Innomarin (which Alo Stockfish is part of) company values which focus on quality, traditions, the natural taste and innovation.

Kind Norway had the challenge to incorporate company’s values into the design and branding. The results are more than excellent, according to Øyvind Grimstad who is a CEO & Co-founder of Alo.
We now have a modern profile and design that clearly stands out, at the same time as it emphasizes our products’ historical roots. Kind works in a proactive, positive and creative way that really appeals to us. Kind’s positive attitude and good humoured staff make them easy to cooperate with, and we look forward to further developing our concept together with Kind.

Here is the outcome of this fruitful collaboration.

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More about Kind Norway Studio & Alo Stockfish.


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