Steve Simpson, originally from Manchester, England but now firmly based in Ireland, has published on Behance his idea for the look the barcodes we see everywhere. He has done some amazing illustrated barcodes of some products trying to blend them with the design.
He also shares some tips if you decide to liven up the next packaging design you do:
Tips for illustrated barcodes:
• Colours can be changed but requires good contrast for scanning readability.
• The number string is only there to help a human reader interpret the barcode; change the god damn font!
• Space should be left at either end so the scanner can recognise the beggining and end of the code.
• For readability; there should be a healthy sized horizontal strip of uninterupted code.
• Test it! Print it out and check it using a barcode reader app on your smart phone.
From a few years ago; this was my first attempt at livening up the humbel barcode. From Mic’s Chilli Inferno range
Mic’s Chilli BBQ Sauce
Mic’s Chilli Sweet Chilli Sauce
Smorgasboard the board game for foodies
One that didn’t go to print (too big:)
From WIP Voodoo Pets