Colourful Branding for The Hangout Café
The Hangout is a café located in Tirupati and Bangalore in India. It is a place selling pizza, burgers, fried chicken and cakes whose target audience is the youngsters.
The idea of branding is to reflect the lifestyle of young people who spend most of their time having fun, talking, playing and eating the food that The Hangout prepares and sales.
The logo for The Hangout café was carefully considered and developed. Here are the versions and the final one.
The chosen logo is a combination of a chat symbol and the food elements of a burger and a pizza. The authors combine these elements to convey the nature of the place – one that is for meeting close friends or hanging out with pals and eating comforting and delicious food. The idea was to create a fresh, contemporary look suggesting a fun social experience.
Here are some more details of how this branding direction transfers into various materials and mediums.
To see the full project, visit its Behance page.