How much do you know about typography?
Do you use type every day? How much do you know the letters? What are the main principles of using typography? What about typeface combinations? Have a look to see how much do you actually know about typography.
Since the invention of printing, designers, writers, printers, and publishers have been using typography to experiment with the written word. Typography always has been a way to convey messages, thoughts and evoke emotions. In his book “The Elements of Typography Style” Robert Bringhurst says “Typography is the craft of endowing human language with a durable visual form.” But how much do we know about typography? What are the certain rules one should follow when designing a book or whatever print material so not having our letters “mill and stand like starving horses in a field.”
In the following selection of informative infographics about typography you will learn the basics and everything you need to know to kick off a print project.
Type deconstructed. It seems that the letters are much more complex than we think. All the little things you may want to know about type.
The three main principles that you need to bear in mind: Direction, Rhythm and Contrast. Direction refers to how you compose all the elements so the reader follow the right path. The contrast allows you to emphasize the importance of an element and it refers not only to colour but also the contrast between space and forms. The rhythm is the melody of the layout – which elements are violins and which are the drums?
Why should you care about typography? This is a very good question and it there so many reasons why you actually should care. As Matthew Carter says “Type is a beautiful group of letters, not a group of beautiful letters”. It actually matters what kind of typeface you choose as for all these years humanity created printed works and established rules for the particular meanings and notions that type represent and convey. For example, you use bold when you want to stress on a particular word, the modern serifs (such as Bodoni) are used when you want to make the words glamorous and stylish and sans serifs are used when neutral messages are required.
The 10 Commandments of Typography is an infographic which might be used as a quick reference when in doubt. For example, what to combine with Sans Serif? How many fonts you should use? Do you know the fact that you should not mix two or three completely different types of moods.
Do you know that Impact was first used in the Ancient Egypt? And are you aware of the fact that every 5 minutes a designer suffers from a stroke over signs in Comic Sans? This infographic shows some funny facts about the type created as a class project and should not be taken seriously. It is purely for amusement.