JIM Mobile launches new data plan with vibrant and colorful illustrations
Belgian Mobile provider launched their new data plan called Binge with the help of Scott Martin – a digital artist know under alias Burnt Toast Creative.
Scott Martin worked with companies like Red Bull, Dropbox and Fast company and has been published in Juxtapoz Magazine.
JIM mobile asked Scott to help them promote their new product – Binge – which is a package that allows you to use Internet without any limits.
The brief was to create a universe of colourful illustrations that are connected to a large amount of data usage and Internet culture. The illustrations should target the audience that uses Internet very much so and they should be dynamic with lots of colours.
Art Direction is by Happiness Brussels.
Here are the illustrations and the ad spot:
Here is the ad spot: