Simple Yet Clever Branding for Fine Soap Ministry

Simple Yet Clever Branding for Fine Soap Ministry

Paris+Hendzel Studio is an international branding studio founded by Lukasz Hendzel, located in Warsaw, Poland. Specializing in identity and branding design, communication strategy, packaging, print and web design, the studio has worked with many prominent clients and was featured in top notch print and online publications.

The studio was commissioned by Ministerstwo Dobrego Mydła (Fine Soap Company) to create the branding for their company. Their task was to create functional and very simple visual system using geometric shapes which are combined with soap ingredients and pharmacy styles.

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The main idea behind the logotype signet was inspired by the great stone which is lying in the water of Dziwna, a channel connecting the waters of Zalew Szczeciński (Szczecin Lagoon) and Baltic sea.

Paris+Hendzel Studio was also inspired by the Fine Soap Company’s secret plan for success which can be described with hard work, good materials and good craftsmanship.

Here is the final result of their collaboration.

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Learn more about Paris+Hendzel Studio
Check out Ministerstwo Dobrego Mydła (Fine Soap Company) products.


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