Typography Inspiration – SHCH graphics group
SHCH graphics group are from Kiev, Ukraine, which specialism is in custom hand-lettering designs. Their prominent client list includes Coco Chanel, Givenchy and Bvlgari.
You will never be able to say you’ve mastered something as elusive as some unspecified technique. You will always be running after some bus which you don’t need in a first place just to find out later that you have a free lifetime ticket for a transportation mode of your choice.
Experiment with your brain instead. It is always near at hand and it never runs out of ink or battery. Your own personal style will shape itself when you realize you’re doing what you love and you’re doing it the way you want to. Try not to listen to advices too much. Really. And take mine with a lot of scepticism and irony as well. For example, this one – Your head is guiding your hand and your hand is guiding the pencil. Learn to control your thoughts and you will be able to do wonders. And while you are drawing, don’t think about anything else but drawing. You don’t need any other thoughts while you do that. As soon as you start thinking whether or not something you do will be modern, rated, saleable, famous or scandalous – just stop and walk away, away from your piece, from your desk as far as you can. Stay away until you stop thinking and feel peaceful again.
Andrey Shch – multi-talented graphic designer, typographer, calligrapher and Principal of SHCH graphics group