Whale Logo Design with Golden Ratio – Adobe Illustrator Tutorial

Whale Logo Design with Golden Ratio – Adobe Illustrator Tutorial

If you are just starting as a designer or you have spent a good amount of time working in the field, you are well aware of the golden ratio.

The Golden Section or the Divine Proportion is derived from the Fibonacci Sequence (where each number is equal to the sum of the two numbers before it) and is understood as 1:1.618.

Bearing in mind that you did some research about the Golden Ration, you know that it is very close connected in design, photography and art. Some modern examples of this connection include the Apple logo and the Twitter one (and their web layout also). Toyota and Pepsi also use the Golden ration for their brand symbols.

There is also a debate whether the Divine Proportion actually a total nonsense when it comes to design. Here is why:

The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no science to really back it up. Those who believe the golden ratio is the hidden math behind beauty are falling for a 150-year-old scam.

In the learn more section below, you will find the article explaining why is that.

Recently, a designer called Dainogo, published a great tutorial where with the help of the Golden Ratio a lovely whale logo is created. If you are curious, you can have a look and see how it is done. And why not try to create a Golden Section logo yourself?

Here is the tutorial:

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