What colour is the most appropriate for your brand? A great list of B&W Logos.

Creating a logo can be very challenging. Probably, the main task for a designer is to incorporate the nature of the business into a visual appealing and eye-catchy image.

A logo has to convey a clear, expressive and symbolic image.

Most of the times logos are done with colours,usually with ones which are already widely popular and acknowledged in the business sectors (see this article for the usage of colours in branding).  

A black and white logo design can effectively pass the message to the public about the company purpose. No matter what background you put it on, it will be clear and catchy.

Furthermore, using the monotone colours, designers can imply hidden meanings in their logos as well using the notion of the “negative space”.

Here is a selection of some prominent and clever ones.

A black and white logo can be very noticeable and memorable even without using the “negative space”. Here is a selection of beautiful black and white logos:

Keldoc logo

Keldoc is an online app that books appointments for trusted doctors in Paris

Ecofrog logo

Lions and Lambs logo

Lions & Lambs Media Group LLC

Tasmanian Wine logo

See Saw logo

 A logo for a Marketing Company

Imaginary Friend Pictures

Midnight Baker

New business selling fresh, delicious croissants in Cape Town.

Owner bakes in the midnight hours, hence the name.

Jam Session logo

Logo for recording studio Maryland.

Lunch with me logo

Restaurant with a stage.
While you are eating, on stage dancing the tango professional dancers.

Belief Pictures logo

Logo for Belief Pictures – a Christian Film Company. Icon subtle creates the Trinity.

Pelican logo

 A logo for advertising agency

San Francisco logo

Logo for a book project.

True Story logo

 Logo for a collection of mini books.

Cakefilm logo

Wedding photographers. Logo is featured in a few books on logo design.

Branding logo

SeaDonkey logo

 Logo for Sea Donkeys Dive Club.

Difference Design logo

This company produces of unusual homes.

Stranger Software logo

Think pen logo

Logo designed for striking ad caption writer.

Wiesinger music

Logo created for a piano service shop.