Creative Focus: Alex Trochut’s Passion in Typography and Illustration

Alex Trochut is an independent designer and illustrator who lives and works in Barcelona. He is well-known across the world because of his excellence and creativity in illustration and typography. He is a grandson of the eminent Catalan typographer, Joan Trochut who created the Super-Veloz typography. He studied graphic design at the Escuela Elisava and went for a work placement in Moniteurs and Xplicit studios in Berlin, Germany.

His work has been highly appreciated all over the world and has been included in famous publications such as Beautiful/Decay, Computer Arts and The Guardian. He received the Certificate of Excellence in Typography from the Type Directors Club of New York in 2005.

He describes his own work as expression of two great passions – typography and illustration. His style is epressive and he is mostly interested in experimentation with new forms of writing and means of communication with text, working at times solely with formal beauty and pure aesthetic pleasure more than content. Have a look at some of his latest work below.

Arctic Monkeys - Alex Trochut

Binary Print

Client: Another Planet Entertainment
Year: 2013
Binary Print for Arctic Monkeys concert in Oakland, California



Beercelona - Alex Trochut


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Client: Beercelona Beer Company
Year: 2013
Label design for Beercelona, Catalan craft beer


Pepsi Kicks - Alex Trochut

Client: Pepsi
Agency: BBDO Amsterdam
Year: 2012
Illustration for the Pepsi Kicks print campaign.

Transport for London - Alex Trochut

Transport for London

Lettering Campaign
Client: TFL
Agency: MC Saatchi
Year: 2013
Lettering designs prior to CGI for the TFL campaign of 2013.


Katy Perry - Alex Trochut

Katy Perry

Client: Capital Records
Artwork design for Katy Parry´s ROAR single

Gotye Gig Poster - Alex Trochut


Client: Another Planet Entertainment
Year: 2012
Gig Poster for Gotye
Photographer: Javier Tles
CGI Artist: Gerardo del Hierro
Stones by: Todoazul


Absolut Blank - Alex Trochut

Absolut Blank

Client: Absolut
Agency: TBWA
Year: 2011
Illustration for the Absolut Blank Campaign
Lucy on the Sky with Demons

Creative Review - Alex Trochut


Creative Review
Client: Creative Review
Year: 2011

Cover Design for the Logos Issue of Creative Review. The Top 20 Logos of all time is the main article of this issue, the most voted logo was Franco Grignani’s WoolMArk logo, the design is directly inspired on it and Op ART.


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