How to Set Free Your Creative Potential
“Creativity can solve almost any problem – the creative act, the defeat of habit by originality, overcomes everything.” – George Lois
Think for a few seconds about how would you define creativity. Is it connected with new ideas? Or with imagination? Probably, creativity has different definitions and explanations in different industries. For engineers it might be connected with finding creative solutions to complex problems. In communication design might be to figure out a creative way to convey messages.
Despite all the definitions that might be given from different industries creativity is connected with thinking and producing. The creative act is the way we generate new ideas, imaginative ones that will work out well into reality. Creativity can characterized by the ability to understand the world and recognize new patterns. Creativity is also the act of making new connections between unrelated phenomena and eventually generating new solutions.
Are you a Creative Person?
It is difficult to identify yourself as a creative person, isn’t it? When you are thinking about creative people, you probably start with some great people who have brilliant ideas and you are trying to figure out how would you compare with them. Well, don’t do that!
In his book Damn Good Advice (For People with Talent!), George Lois, defines people into 4 types – “Very bright, Industrious”, “Very bright, Lazy”, “Stupid, Lazy” and “Stupid, Industrious”…
The truth is that a creative person can be defined as one if he is hard-working, open-minded, knowledgeable, and industrious … If you are working in any type of creative-driven industry you should be prepared to work a lot, which means work more than most of the people, work late. A creative person is one that is not afraid of generating many ideas, even stupid ones…
Setting free your creative potential!
George Lois, “the original MadMan” is an icon in the advertising industry. At the age of 83, he is still teaching, working and creating. To be such a successful professional takes a lot of courage and fearlessness. But it also requires integrity, knowledge and the willingness to make discoveries in everyday life.
In Damn Good Advice (For People with Talent!), Mr. Lois shares 120 tips on unleashing creative potential and producing big ideas. Here are some of them:
If you do it right, it, and you, will live forever
In this 18-minute talk, George Lois urges designers to be brave, take risks and never be careful in their creative work. People settle for mediocrity in their work but if you want to be a really great designer you shouldn’t be that people. “The more innovative your idea, the more courageous you must be to sell it.”