LX Type – Lisbon’s official font created by trams
Lisbon is famous for the city trams and they are very popular with everyone so are the wires that provide them with energy and that are spread across the city’s most charismatic neighborhoods. The creative agency Leo Burnett Lisboa looked at these wires at a completely different and creative way and they saw a typography in the compex net of wires. Lisbon city council loved the idea and with their support an official Lison font was born.
On the city council website, the font can be explored and downloaded for free. You can test it and find out the place where the letter is located. The font is somehow a guide to the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo.
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Head Of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head Of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo