Caroline Grohs is a German graphic designer who recently has created a stunning visual identity for a theater called “Motion Theatre”. She has developed an amazing corporate identity for a fictitious theater combining the art of ballet and dancing with geometry. Have a look at the images and the video below to see her clever interpretation of a motion theatre.
concept and description
Dynamics, asthetics and sensuality aren’t simply features of dance, but furthermore those of the “Motion Theater”. A theater that combines modern elements with classical ones in order to add suitable significance to this magical art. The logo intertwines the dancers movements and their connections to the theater, so that it appears to be “in motion” at all times. The dancer, their moves and the music create a new sphere due to their everlasting dependence on one another. It seems as if they originate from the theater. Therefore, the logo (on posters) arises in immediate incorporation to the dancer. The expression of the dance as “movement in space” is enforced by elements such as the “floating” typography.
Alternatives of the logo are presented in programs, cards, flyers, a website, an app and other commercials.