Nike – Just Do It – #PLAYRUSSIAN

Created by Wieden + Kennedy Amsterdam, this particular Nike advert aims to encourage Russians to do sports even when it is freezing outdoors which is actually normal for Russia.  The ad features famous  Russian athletes like hockey player Alexander Ovechkin, long jumper Darya Klishina, and footballer Alexander Kokori.  Shot by Mark Zibert, the ad will make want to do sports event when the temperatures are below zero degrees.

Have a look at this amazing ad below.

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