Portfolio Building: Your Design Portfolio Isn’t Created Equal By Donald Silwick

I have long noticed the inequality of a design portfolio. I have even found myself praising my print endeavors many times more than their web counterparts. I used to think this was because there isn’t anything like the feeling of holding the finished design in my hand. It gives you a great sense of pride (and purpose).

Booklet Project

Alas, there’s a larger factor in these woods.

I recently designed a small magazine (you can find it here). I had one copy printed and converted the other into the flipbook you just saw via the link. While (in my opinion) they both look great, there is a major disadvantage if you were to present your portfolio at a meeting. Think about it, which sounds easier? Showing someone a printed spread from a flipbook for handing them a complete magazine that they browse the way it was intended?

Yes, you may say the above example is biased because a magazine is born, bred, and designed to be read as magazine and not a spread. However, I can counter that at some point all of your work must be reborn in print form for meetings/interviews. A wise man once told me to begin with the end in mind. In the end, you will need a hard copy portfolio in order to properly sell your services.

If you are just beginning to build a design portfolio, I urge you to keep this in mind. There is nothing wrong with including web designs in your portfolio but keep in mind that seeing a print piece as it was intended will trump a print out of a web page every single time!

Takeaway: Great print pieces to include in a portfolio are: postcards, magazines/booklets, and flyers.

Tip: you can always create supporting print materials in the style of that great web design.

Don’t struggle alone with projects

Join the creative community of UX, graphic, web designers and developers to get help with any design or dev project.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *