Remembering Saul Bass

As Google honours Saul Bass for his birthday today, the Designify team wanted to do it too. Here is a selection of some of his greatest title sequences to remember him for his amazing work.

Saul Bass’ 93rd Birthday Google Doodle


Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.

During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass designed some of the most iconic corporate logos in North America, including the AT&T “bell” logo in 1969, as well as AT&T’s “globe” logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which became some of the most recognized airline industry logos of the era.

@ wikipedia


The Man with the Golden Arm (1955)

Ocean’s Eleven (1960)

North by Northwest (1959)

Anatomy of a murder (1959)

Walk on the Wild Side (1962)

It’s a Mad Mad Mad Mad World (1963)

Goodfellas (1990)

A personal journey with Martin Scorsese through American movies (1995)


Saul Bass: A Life in Film & Design  

About This Author

I am Petia Koleva (aka scarletish) and I am doing web and graphic design. I also like to experiment in infographics and motion graphics design. I graduated @Gray's School of Art in Aberdeen, Scotland - BDes (Hon) Design for Digital Media. I have two design awards: BP Design Award 2012 @ Gray's School of Art and RGU Purchase Prize Award. I am very passionate about design and I share my passion on

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