Web Design Trends and Predictions for 2017

Web Design Trends and Predictions for 2017

It is again this time of the year when industry experts share their views and beliefs on how the web design will change and look like in the coming year.

These predictions are usually based on the mistakes and failed solutions, innovative ideas, new patterns and most of all, on user experience and feedback.

This article sums up what we can expect to change, to stay and keep us excited in the coming 2017.

Courageous Shiny Colours

Have you noticed how the web has become very colourful? A bit pop art? Bold, bright colours will continue to appear on the websites. Edgy colour combinations, vibrant hues and gradients will catch the attention of the users and brands will be not afraid to use daring colours.

As ZazzleMedia points out:

A good example of this is with Spotify’s recent update to their branding, moving from their well established, and ‘safer’ green colour, to a more noticeably vivid hue.



OFFF Italia seems to have adopted the same trend for the annual festival held in Milan in October this year.

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Cards & Minimalist Design

The Internet guru, Neil Patel, predicts that web and mobile apps will start to offer more personalized experiences based in the form of cards. He also thinks that minimalism will be particularly exploited in crafting digital content.

Card based design enhances the user experience by providing maximum information in small spaces, generating a notable, positive impact on user delivery.
Cards packed with powerful minimalist designs and motion graphics are irresistible to ignore.
Minimalism is big.

Netflix, for example, re-designed its website with a focus on cards. It eliminated its most annoying feature — carousel browsing — and dropped slow moving side scrolling to click-based browsing.

The purpose of Netflix‘s rebranding is to give streamlined experience on all devices.

(Neil Patel on CMSWire.com)


Image courtesy of The Drum. More on Netflix rebranding.

Big, bold, beautiful typography

In relation to typography, we are expecting the trend of presenting messages with a big bold manner to continue. Vintage, retro typefaces will continue to be used.

As device resolutions become sharper and type becomes more easy to read on-screen, brand’s will be looking to push the limits of typography even further to appeal to their users.

Expect to see an increase in over-sized and full screen type which breaks the grid, beautiful, unique, hand-rendered typography and lots of dynamic text and image layering working in tandem with parallax scrolling.

(ZazzleMedia – Digital Design Trends)

Age-Responsive Design

Responsive design is all about adapting content to different screen sizes. Age-responsive design is when the content and structure is adapted to the age of the users.

Chase Buckley says more on the topic:

By 2017, an abundance of metadata will inform age-specific adaptations on websites:

  • Navigation Menus will expand and contract depending on the perceived competency of users; those with difficultly will be presented with stripped-down interfaces to make it easier for them to interact the limited feature sets they are already familiar with.
  • Font-sizes and spacing will naturally increasing to accommodate the eyesight of the elderly.
  • Color schemes will change; the young will experience more saturated hues; the old more muted palettes.


Online advertising has already been tailoring its content to the specific interests of the user for quite some time, and soon sites will be doing just the same; an 8-year-old and an 80-year-old don’t read the same books or watch the same television, so why do they share the same online experience? Websites should not be one size fits all.

(From The Future Is Near: 13 Design Predictions for 2017)


The passive engagements (a single task accomplishments) with a web or mobile app will continue to be integrated and exploited. If you open your Facebook app, you will encounter many of those; such as liking or loving a post, status update, like a page, be interested in event.

All these microinteractions are part of the overall engagement with an app and although almost invisible, they are very important.

A well-designed microinteraction has a powerful impact on users. Examples include adjusting the volume on a music player, turning a feature on or off, adjusting a setting, accomplishing a task. Every touch, pinch, scroll, zoom, click and tap will get richer with more animations and interactive elements.

(Neil Patel on CMSWire.com)

More on Microinteractions

Full Screen Videos and Virtual Reality

The experts agree that the use of the video will offer more immersive experience and will be adopted in web and mobile app design. It will offer the needed storytelling and dynamic feature to grab the attention of the users.

Videos also offer an instant satisfaction for the users, telling them what to expect when buying or using a service. When used right, videos are the most persuasive way to drive decision-making.


Heineken Go Places

A great video interactive experience offered by Heineken called the Interview, which features 12 questions to find out your personality. After your finish, you can apply for jobs in the company with your Linkedin profile.


BMW 360-degree Virtual Tour is a great example of full immersive experience, allowing the user to feel what is like to be in the new BMW.

These are just some of the trends expected to be shaping the web in coming 2017. The future of the web seems more than exciting and the digital people crafting it should be very happy.

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