Dieter Rams’ 10 Principles of Good Design Poster

Dieter Rams was the head of design in Braun for decades and for the time spent there he was part of the development for a great number of products.  His heritage is visible in the products he created but he also he wrote 10 principles of the good design which have inspired designers for years. Here they are:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Gerren Lamson is a designer and illustrator from Texas and he has recently created a poster illustrating these principles.

10 Principles of Good Design Dieter Rams


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