BOO’s Handcrafted Sweets – Branding and Packaging
Artem Strizhkov, a graphic designer from St. Petersburg, Russia and also a co-founder of Bomb screen printing studio, has created a lovely branding and packaging for a new brand from Moscow which specializes in pre-made cookie mixes called BOO’s.
BOO’s production is all hand-made, exclusively from natural ingredients and limited in quantity. Artem used these two facts and incorporated them visually in the identity and packaging by using subtle round shapes, pure warm colours, gold accents and lots of white space.
The logo is divided into horizontals segments which represent layers and the apostrophe is made of an oil drop form. Geometrical patters are also incorporated to enhance the whole identity.
Have a look at BOO’s Handcrafted Sweets – Branding and Packaging:
See more work by Artem Strizhkov.